Lead with the franchisee benefits of what you do
A great story is insightful and relevant to a Qualified Prospect. A great story draws Qualified Prospects in and captures their attention. When you write a great story make sure it appears everywhere. Tell your story in brochures, sales sheets, videos, the Franchise Disclosure Document, direct mail, on the phone, email campaigns, webinars and presentations, and blog posts.
Searching for a great franchise opportunity is just like shopping for any other high-end good or service. A serious buyer, with intent, will thoroughly research available options. Then develop a short list to dive into. You want them to immerse themselves in your story; and ultimately short-list you.
Common information Qualified Prospects expect to find online include…
Great Storytelling Checklist
There are many storytelling methods governed by a few core principles. A great franchise brand story should include the content listed below. It empowers visitors to educate themselves before making contact. Research shows this is what they want. Brands that give it to them end up having more and better qualified conversations.