My 12 Year Journey to Great Franchisee
By Dugan Aylen
Accelerate Franchisee Growth by 50%
Do you run your franchisee recruitment as if it is a separate business?
Want to Find Diamonds in a Pile of Unqualified Leads?
The Franchisee Recruitment Centre disrupts traditional recruitment methods and squeezes more value from a franchisor’s lead pool.
Tell a Great Story
Most serious prospects exploring online expect the same great experience from you that they get from major online retailers: complete information, reviews (owner stories), costs and how to buy. That means creating the right online experience to build trust, confidence and credibility for your franchise is essential.
Find Qualified Prospects
The way we recruit franchisees hasn’t fundamentally changed in over 20 years. It’s largely a process of cold-calling. Every month leads arrive, then a series of calls/emails/voicemails, we speak to just 30%, very few of those become Qualified Prospects. Then comes the next batch of leads. Rinse; repeat.
We help franchisors efficiently find, persuade and sign your most Qualified Prospects. Our clients leverage a holistic set of lead qualification processes, insights and recruitment methods. Collectively they identify Qualified Prospects buried in your recruitment pipeline.
What Lead Qualification Functions Should Franchisee Recruitment Software Systems Have?
Having a good system in place to allow you to receive and manage leads effectively is absolutely critical to setting up a good franchisee recruitment process.read more
The Science & The Art of Franchisee Recruitment
Appointing franchisees is very much a numbers game, but without the process, system, and the people to apply the formula, these numbers will simply not stack up…read more